Windows gets personalized feature that’s super handy

Windows gets personalized feature that's super handy!

Microsoft is introducing a new personalized feature for Windows that is very useful for you. Read what it is here.

News feeds are not new. There are also a lot of them, but Microsoft has always been a bit behind. That’s why the company is now introducing a revamped personalized news service called Start. The feed will be added in the Windows 10 taskbar and in the Windows 11 widgets section. You can also access it from the web, iOS and Android apps, and the new tab page in Microsoft Edge.

Personalized feature in Windows

It’s not just any feed. Start draws on Microsoft’s expertise in artificial intelligence and machine learning (as well as human management) to create a news feed of up-to-date information tailored to your own interests. It manages news from more than 1,000 publishers around the world.

And just like the competition: the more you use Start and indicate what you are interested in, the closer the feed gets to the things you prefer to read about. You can tell the app when you see a publisher or story you’re not thrilled about, or hit the personalize button to fine-tune the feed whenever you want. Your preferences are linked to your Microsoft account, so the service should provide the same experience across all platforms you’re signed in to.


The Home news feed contains information cards for certain key topics, such as weather, traffic, sports, and finance. Start replaces Microsoft News. The icon and name for that app will change next time users update it. Those who visit the Microsoft News website are also redirected to the Start homepage.

The company has chosen a striking name: Start. This can of course cause confusion, as Microsoft has been using the ‘Start’ button in the operating system for years. It is quite recognizable in that regard.