Samsung took the number 1 smartphone share in Thailand during the first quarter of the year, the Galaxy S22 series sold exceptionally well.

In the first quarter of 2022, a survey has shown that the mobile phone market in Thailand has decreased from the same period of 2021 by 10%, but for the most popular camps in our country Samsung, Xiaomi, and realme have managed to increase their mobile phone market share from last year. Including a slight change in the rankings in the Top 5 as well.

Samsung ranks No. 1 in the first quarter of 2022.

A survey of mobile phone market share in Thailand from Counterpoint found that in the first quarter of 2022, Samsung returned to the number 1 position from the previous quarter that was overtaken by OPPO in the first quarter of 2021. This year, Samsung has a share. Marketing at 18.7% compared to 18.4% last year, although it doesn’t seem like there has been much improvement. But if compared to other camps where market share is shrinking, Samsung is doing well.

Especially the flagship series Galaxy S22, which this time has better sales than last year’s Galaxy S21 series. In addition, the survey also found that Galaxy S22 Series is a mobile phone that sells very well in Thailand. Compared to other countries in Southeast Asia

part OPPO Which used to be No. 1 in the first quarter of 2021 with a market share of up to 21.6% This year, it has shrunk to only 17.4%, falling to second place. followed by vivo Which is still in the 3rd position as before, but the market share has also lost a lot from 19.7% 14.8% left

4th place is still the same camp realme Increased market share from last year by 8.6% to become 11.1% 5th place is Xiaomi with the same market share increased from 9.3% to 10.4%

The mobile phone market in Thailand shrank by 10%.

And although some camps have increased market share from last year, butThe overall picture of the mobile phone market in Thailand during the first quarter of 2022 shrinks by 10%. The main reasons for this are economic slowdowns, shortages of parts, inflation, and consumers starting to spend more economically. Which these causes have long-term effects from the Covid-19 situation.

After this, we have to wait and see if in the 2nd – 4th quarter there will be a change in the rankings of the mobile camps from now on. And the overall mobile phone market in Thailand will shrink or will increase again.

source: Counterpointresearch