Australia fines Samsung 363 million baht for advertising waterproof phones make people misunderstand that it can be used in the sea

In July 2019, the Australian Competition and Consumer Commission The ACCC, also known as the ACCC, has sued Samsung Australia for exaggerating and misleading customers. About the “water resistant” feature of many mobile phones Almost three years later, the Australian Federal Court has ruled that Samsung Australia is indeed guilty. and had to pay a fine of 14 million Australian dollars, or more than 363 million baht.

7 Samsung mobile phones being sued for over-the-top waterproof ads

According to the ACCC’s request, misleading Samsung Australia ads spanned between March 2016 and October 2018, appearing in hundreds of different channels. With seven of the included models (listed below) grossed 3.1 million units in Australia.

  • Galaxy A5 (2017)
  • Galaxy A7 (2017)
  • Galaxy S7
  • Galaxy S7 Edge
  • Galaxy S8
  • Galaxy S8+
  • Galaxy Note

The ad is waterproof, but water enters, not guaranteed.

The reason Samsung Australia was sued was because of some advertisements that showed that “Mobile phones can be used underwater” and “mobile phones can be used in seawater”, which the ACCC considers contradicting the IP Rating standard, which is tested in fresh water. There are also complaints from customers that When the water actually enters the mobile phone, the warranty is denied again.

The ACCC also pointed out that Submerging the phone in any water other than fresh water This could damage the device in the long term. Especially with seawater where there is a chance of corroding the charging port, which Samsung Australia has not tested and provided this information to customers. (Or maybe it’s been tested but doesn’t tell, ACCC thinks it’s wrong anyway)

A little flustered… Samsung almost had to pay more fines.

In the bad news for Samsung Australia, there is still a bit of good news. In August 2018, Australia passed a new consumer protection law. which has more severe penalties But most of the cases in this lawsuit took place in the preceding period. Therefore, the rate of fines according to the old law was seized. If not, then… Samsung Australia will have to pay a lot more money, just 363 million baht, this is a lot.

This is not the first case. Sony has been hit before.

The lawsuit against Samsung Australia is not the first time Sony was hit with a similar one, with a class action lawsuit in the US. Sony was eventually found guilty. Must be willing to pay compensation to customers up to 50% of the price of the device (Read more)

You can see that in recent years, both Samsung is good, Sony is good, as well as other brands that offer water-resistant phones. We will carefully advertise these features. Try to avoid images or text that risk misleading customers. Or some brands do not mention at all, they have the same.

Source: ACCC (2)